There’s a lot of work to do in Brighton Pavilion

Conveniently PoliticsHome in its survey of marginal seats has chosen to make it the example.

The core conclusions on voter preference:

Conservative 31%, Labour 28%, Liberal Democrat 15%, Green 22%, Other 3%
* 58% of respondents said they would definitely vote, in line with similar seats and marginal seats as a whole (59%).
* 22% of respondents said they would be voting tactically, higher than in most other seats (16%).
* 23% of voters had definitely made up their mind how to vote, 37% said it was possible or likely they would change their mind. This is considerably more volatile than most other seats.
55% of respondents said party image was most important to them in deciding how to vote, higher than average (45%).
Only 4% said the local candidate was the most important factor, lower than on average (8%).

The summary of the national result can be found here.

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