{"id":1301,"date":"2006-05-31T08:07:36","date_gmt":"2006-05-31T08:07:36","guid":{"rendered":"http:\/\/philobiblon.co.uk\/?p=1301"},"modified":"2006-05-31T08:07:36","modified_gmt":"2006-05-31T08:07:36","slug":"the-maturing-net","status":"publish","type":"post","link":"https:\/\/philobiblon.co.uk\/?p=1301","title":{"rendered":"The maturing Net"},"content":{"rendered":"<p>The cash spent on internet advertising in the UK will <a href = \"http:\/\/technology.guardian.co.uk\/news\/story\/0,,1786543,00.html\">outstrip that outlayed in national newspapers<\/a> by the end of this year, a major buyer has predicted.<\/p>\n<blockquote><p>The related factors of growth in broadband usage and declining newspaper circulation appear to have justified the hype. &#8220;Reach is what advertisers want most,&#8221; says the report. &#8220;National newspapers still have lots of it, but less reach means less ad money.&#8221;<\/p><\/blockquote>\n<p>And it must be some further sort of coming of age when MySpace has its <a href = \"http:\/\/www.timesonline.co.uk\/article\/0,,2-2204358,00.html\">first UK &#8220;pop star&#8221; creation story<\/a>, quickly followed by its first not-really-MySpace scandal.<\/p>\n<blockquote><p>I Wish I Was a Punk Rocker (With Flowers in My Hair), [Sandi] Thom\u00e2\u20ac\u2122s quirky single, is tipped to become next week\u00e2\u20ac\u2122s No 1. Her rise is already the stuff of music industry myth.<br \/>\nThom, 24, from Macduff, Banffshire, was awarded a million-pound deal with RCA\/SonyBMG after broadcasting internet concerts from her flat in London. Audiences rose from 70 to an estimated 70,000 people during the 21 Nights From Tooting tour and included a top executive from RCA\/SonyBMG, who signed Thom for a five-album deal.<\/p><\/blockquote>\n<p>Since I first heard this on Radio Four last night, and read it in <i>The Times<\/i> this morning, I suspect this will be a case of any publicity is good publicity. And good on her &#8211; I&#8217;m no music buff, but she sounds like a <a href = \"http:\/\/www.myspace.com\/sandithom\">pretty pure singer\/songwriter with a guitar, decent lyrics and a catchy beat<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cash spent on internet advertising in the UK will outstrip that outlayed in national newspapers by the end of this year, a major buyer has predicted. The related factors of growth in broadband usage and declining newspaper circulation appear to have justified the hype. &#8220;Reach is what advertisers want most,&#8221; says the report. &#8220;National [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1301","post","type-post","status-publish","format-standard","hentry","category-blogging","author-natalieben"],"_links":{"self":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1301"}],"version-history":[{"count":0,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1301\/revisions"}],"wp:attachment":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}