{"id":1475,"date":"2006-08-02T13:19:00","date_gmt":"2006-08-02T13:19:00","guid":{"rendered":"http:\/\/philobiblon.co.uk\/?p=1475"},"modified":"2006-08-02T13:19:00","modified_gmt":"2006-08-02T13:19:00","slug":"marketing-genius","status":"publish","type":"post","link":"https:\/\/philobiblon.co.uk\/?p=1475","title":{"rendered":"Marketing genius"},"content":{"rendered":"<p>The National Australia Bank has acquired, no doubt after considerable payments to markting consultants, a new logo: nab.<\/p>\n<p>From the <a href = \"http:\/\/dictionary.reference.com\/browse\/nab\">online dictionary<\/a>: <\/p>\n<blockquote><p>nab<br \/>\ntr.v. Informal nabbed, nab\u00c2\u00b7bing, nabs<br \/>\n1. To seize (a fugitive or wrongdoer); arrest.<br \/>\n2. To grab; snatch.<\/p><\/blockquote>\n<p>Pure marketing genius that.<br \/>\n(Hat-tip to the <i>New Internationalist<\/i>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The National Australia Bank has acquired, no doubt after considerable payments to markting consultants, a new logo: nab. From the online dictionary: nab tr.v. Informal nabbed, nab\u00c2\u00b7bing, nabs 1. To seize (a fugitive or wrongdoer); arrest. 2. To grab; snatch. Pure marketing genius that. (Hat-tip to the New Internationalist)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1475","post","type-post","status-publish","format-standard","hentry","category-miscellaneous","author-natalieben"],"_links":{"self":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1475"}],"version-history":[{"count":0,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1475\/revisions"}],"wp:attachment":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}