{"id":360,"date":"2005-03-18T00:35:00","date_gmt":"2005-03-18T00:35:00","guid":{"rendered":"http:\/\/philobiblon.co.uk\/?p=360"},"modified":"2005-03-18T00:35:00","modified_gmt":"2005-03-18T00:35:00","slug":"eight-words-for-smell","status":"publish","type":"post","link":"https:\/\/philobiblon.co.uk\/?p=360","title":{"rendered":"Eight words for smell"},"content":{"rendered":"<p>I finally got around to reading the second half of <em>Aroma: The Cultural History of Smell<\/em>, which takes first a ethnographic turn, skipping across Asia, Africa and South America, before going sociological about the last century in the West. (See posts <a href=\"http:\/\/philobiblion.blogspot.com\/2005\/03\/have-good-sniff.html\">one<\/a> and <a href=\"http:\/\/philobiblion.blogspot.com\/2005\/03\/scent-or-stench_17.html\">two<\/a> for the earlier historical approach.)<\/p>\n<p>In a way it was disappointing because I&#8217;d been expecting a clearer methodological and theoretical approach in this part of the book and it never came. Overall this book is a collection of anecdotes about smell from all parts of the world, with the thesis that smell is as much a cultural as a biological construct, but it never gets beyond its parts to make a real whole. If it was an undergraduate essay you&#8217;d say the sources were under-digested.<\/p>\n<p>Nonetheless, they are good anecdotes.<\/p>\n<p>* Quechua, the language spoken by the Incas and still used in the Andes, had at least eight words for the act of smelling, including ones for &#8220;to smell a good odour&#8221;, &#8220;to smell a bad odour&#8221;, &#8220;for a group to smell something together&#8221;, &#8220;to let oneself be smelled,&#8221; &#8220;to come across a food odour&#8221;, a word that also meant &#8220;to inspire&#8221;. (That word is <em>camaycuni<\/em>, BTW.) Smell was obviously important to the culture. (p. 112)<\/p>\n<p>* For the Dogon of Mali, onion is the loveliest fragrance. Young men and women fry the plant in butter and rub the result all over their bodies as a perfume. (p. 124)<\/p>\n<p>* European languages still contain a value-judgement of women by scent. The Spanish <em>puta<\/em> and the French <em>putain<\/em>, both meaning whore, are derived from the Latin for putrid. (p. 162)<\/p>\n<p>* Halitosis was an old almost obsolete medical term when recovered by some bright advertising spark in the 1920s. Its succession in advertising Listerine mouthwash &#8211; company profits from $100,000 in 1920 to $4 million in 1927, led to the development of many other diseases, including &#8220;homotosis&#8221;, the lack of attractive home furnishings, and &#8220;accelerator toe&#8221;. (No it doesn&#8217;t explain what that was, and Google couldn&#8217;t help.) (p. 183-4)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I finally got around to reading the second half of Aroma: The Cultural History of Smell, which takes first a ethnographic turn, skipping across Asia, Africa and South America, before going sociological about the last century in the West. (See posts one and two for the earlier historical approach.) In a way it was disappointing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","hentry","category-miscellaneous","author-natalie-bennett"],"_links":{"self":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=360"}],"version-history":[{"count":0,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/360\/revisions"}],"wp:attachment":[{"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philobiblon.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}