Marketing genius

The National Australia Bank has acquired, no doubt after considerable payments to markting consultants, a new logo: nab.

From the online dictionary:

nab
tr.v. Informal nabbed, nab·bing, nabs
1. To seize (a fugitive or wrongdoer); arrest.
2. To grab; snatch.

Pure marketing genius that.
(Hat-tip to the New Internationalist)

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