The real cost of that biscuit

It is always easy to mock the Prince of Wales, but he does support some good stuff:

THE Prince of Wales plans to label his Duchy Originals range with details of the greenhouse gases emitted in making the products, which range from sausages to shampoos.
Under the scheme, to be announced by Prince Charles this week, every stage will be analysed to quantify how much climate-changing gas is released in producing each of the 200 items.
… A Clarence House official said the idea was to give consumers the most comprehensive green information available on any product in Britain. Prince Charles wants “people to know the cost of their food in greenhouse gas terms as well as in terms of pounds and pence”, she said.

Royalty does at least have its uses for political purposes – had some other small green producer made the announcement I doubt it would have got this sort of publicity.

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