Philobiblon

… is up to its tricks again.

Pictures of the model Katie Price, also known as Jordan, feeding her new baby Princess with infant formula during World Breastfeeding Week have angered the National Childbirth Trust, which has condemned OK! magazine for carrying the photos, which clearly show the model using SMA baby milk.
The next page of the magazine is given over to an advertisement for SMA formula designed for older infants. Wyeth, the pharmaceutical company that makes SMA, said it was merely a coincidence that the advert had appeared in the same edition as the photos of Jordan and her baby….
The article is accompanied by an interview in which Price enthuses about the wonders of shop-bought baby milk. “It’s brilliant. I don’t have to sterilise or heat anything, you literally take the teat out, screw it on, and throw it away. I don’t care what people say – you don’t have to breast-feed.”

And let’s not kid ourselves here – this is going to influence an awful lot of young mothers.