… in a headline.
Today’s Guardian: Not baking, but blogging: Mimi Spencer on the new appeal of the Women’s Institute is the tag on the front page of the website. Mmm, I thought, some interesting new blogs; following the link I found the classic worthy but hardly original “the Women’s Institute is not all jam, cakes and Jerusalem” story. The only mention of technology is: “New members are being encouraged to set up workplace meetings or get together virtually, online.”
A classic example of how to annoy readers by using a buzz word that the article can’t deliver on.
A bad day for editors all around, really – the FT’s has resigned, and the Sun’s has been arrested for allegedly assaulting her husband (a soap star). (No, you couldn’t make it up.)
Surprisngly enough, the latter story hasn’t yet made it on to The Times’s website.
UPDATE: The Sun’s editor has been released without charge.
About
2 Comments